Since 2006, Art Mall has focused on collecting paintings and sculptures made by known, semi- established and upcoming artists. The mission of Art Mall is to become a world-class organization to develop and support upcoming artists by providing them a platform to reach out to the community, and providing the community with a one-stop affordable art buying destination. Art Mall believes that India contains a plethora of talent that goes untapped, as people tend to focus on some limited known artists. Art Mall has been working diligently and has succeeded in identifying several artists who have produced exceptional quality art works. These artists usually go undiscovered as they do not have the appropriate and proper means or infrastructure to showcase their talent. Art Mall provides the artists a medium to display their work and thus providing the collector, an opportunity to invest in art which has a great potential to appreciate in the future.